Serving Art Educators
and Students Since 1994
Advertisement Design
Submitted by: Linda McLean
Media Specialist / Art Teacher
Title: Advertisement Design
Presenters: Linda McLean &Cindy Scarpace
Grades: 4th - 6th
Time Needed: 2 or 3 Sessions
Enduring Idea:
Students will study the famous Detroit Artist, Tyree Guyton to understand his artistic visions. Students will communicate their understanding through creation of travel poster.
Procedure:
Read selected poems from The Heidelberg Project, A Street of Dreams, by Linda K. McLean.
Discuss Tyree Guyton’s art work and his visions of the Heidelberg Project. What is the artist trying to say to us?
Why did he begin this project? Discuss the poet’s feelings about this project and elicit student reactions.
Display advertising posters and discuss the design, images, and message.
Using computer program such as MS Word, Kid Pix
Students create a travel poster (advertisement) to promote visits to a local tourist attraction. Photos may be uploaded for manipulation, or images may be created by drawing tools.
Michigan Benchmarks:
All students will
1. apply skills and knowledge to perform in the arts
2. apply skills and knowledge to create in the arts
3. analyze, describe and evaluate works of art
4. understand, analyze, and describe the arts in their historical, social, and cultural contexts
5. recognize, analyze, and describe connections between the arts and everyday life
Creativity Connection:
Use technology to create a travel poster to promotea local tourist attraction as a visitor destination.
Visual Aids:
The Heidelberg Project: A Street of Dreams
Tyree Guyton
Variety of travel advertisement posters.
Materials:
Computer
Posted travel posters for idea stimulation.
Assessment:
Does the completed poster reflect a desirable destination for visitors? Is the essence of the local tourist attraction's purpose correctly represented? Are all words spelled correctly and is the information accurate?
Lesson © Linda McLean & Cindy Scarpace
