Graphic designers create art, text, illustrations, photos and other visuals to create advertising and print material by hand or by using computer software. They also sometimes design websites and webmasters then create the website from the design. Graphic design can be applied to corporate identity in logos, brochures, annual reports, package design, and signage.
The graphic designer should be proficient in typography, layout, and illustration. A quality designer has a good command of the fundamentals of design such as balance, color, proportion, texture and space. Graphic designers work with a variety of media such as motion pictures, digital media, the world wide web, animation and product decoration.
A good graphic designer considers the audience, uses design to grab and focus attention, utilizes a suitable typeface, and applies color and images to enhance the public image of a company. They help to make an organization recognizable by selecting color, images, or logo designs that represent a particular idea or identity to be used in advertising and promotions.
According to the Bureau of Labor Statistics, graphic designers make an average of $43,500 per year. Payscale.com reports the range from $24,139 - $58,370. Senior graphic designers' income ranges from $37,388 - $82,494. Income depends on the number of clients, years of experience, and the size of the design studio or agency. Graphic designers also work as freelancers and independent contractors.
A bachelor’s degree in graphic design or related field is usually required for jobs in this profession. Candidates should demonstrate their creativity and originality through a professional portfolio that features their best work.