Submitted by: Halyna Mordowanec-Regenbogen, Art teacher in Windsor, Ontario. Grade Level: 10th-11th
Create a logo design for a soccer tournament (or other sporting event) or a local team, and present their design to class. If you would like to see a list of art competitions, go to IAD's contest page.
The student will:
Become aware of graphic design and design principles, appreciate clarity and communication in lettering, layout, and ideogram, and content in logo design.
Use design principles to develop logo design, apply lettering, layout, ideogram, and symbols to logo.
Examine how symbols, typography and layout influence logo composition, self-evaluate and critique finished logo presentations, and "sell" completed design to the class which acts as the selection committee.
Present students with LOGO DESIGN CONTEST handout (or a copy of other contests you may know of) as well as explaining the assignment verbally.
Emphasize the importance of meeting the Selection Criteria
Give three classes to work on assignment and one day for presentation.
Students will "sell" completed design to class which acts as selection committee.
Students evaluate each presentation, basing their evaluations on the selection criteria.
During presentations, teacher will evaluate.
What is a symbol?
Logo ideas in symbolism.
What is a logo?
- Logos marks consisting of pronounceable words,
- Related to familiar visual and phonic codes- identity devices,
- Logos are one word- shorter the better
- Relationship of logo sound with the letter forms
- Should be researched for effectiveness, understanding and context correctness
Traits of good symbols:
- Positive association
- Easy identification
- Reduction symbols
- Few colours
- Positive and negative space association
- Flow, direction, metering
Techniques: Preliminary sketches
- Thinking with your pencil
- Small idea sketches drawn quickly, in great quantity
Refined Sketches - larger sketches which represent best ideas, sharpened edges, crisp details drawn to size
Presentation Design - precisely drawn in required presentation size.
- Research, study examples shown, initial small sketches.
- Use tracing paper as narrow down image and time saver for exploring many ideas.
- Use #2 h pencil to rough out design, fine tip felt markers and coloured pencils to explore colour designs.
- Save sketches in design folder for research on future symbols.